Celebrating partnership —
past, present and future

Celebrating partnership —
past, present and future


Australia now is a celebration of events bringing France and Australia together — in business, research, technology, education, tourism, sport and the arts. This program gives unique opportunities for international market development and promotes Australia’s creative excellence, cultural diversity, and open economy.



Australia now 2021 France dares you to

Be bold

Partnership — past, present and future

Australia’s relations with France are underpinned by strong and enduring historical links and common values.

Our partnership today continues to thrive. The $50 billion Future Submarine Program is the biggest and most ambitious defence contract in Australian history. The decades-long program is a symbol of our long-term strategic cooperation. This is reflected in AFiniti the Australia-France Initiative, a suite of ambitious collaborative projects across business, government, culture, environment and science


France embodies opportunity

France is the 7th largest economy in the world.

A founding member of the European Union, a permanent member of the United Nations Security Council, a member of both the G7 and the G20, a growing partner in the Pacific, and a leader in start-ups and tech development.


Dive In

Celebrate Australia in France in 2021

As an Australia now France 2021 sponsorship partner, you will have an unrivalled opportunity.

Australia now is a great way to promote your business on a highly visible international platform in world-class venues in one of Europe’s most exciting cities. Your logo on Australia now material and program events will speak to decision makers, business leaders and broader audiences throughout France.


The Australian Government is committed to working with Australia now partners to promote the best of Australia.

Partners of Australia now will support the Australian Government to deliver a dynamic program that will engage French audiences, reach valued stakeholders and develop future networks.

Australia now partners will enjoy:

  • Association with this major celebration of Australia in France.
  • Partnership recognition on Australia now marketing material, including the official website, on printed programs and on our advertising campaigns and social media.
  • On-site branding through signage and displays at Australia now events.
  • Increased brand exposure to new and existing stakeholders, both in Australia and in France
  • Recognition in media kits, press releases and promotional material.
  • Invitation packages to the Australia now France 2021 launch, official gala opening events and ticketed program events.
  • Networking opportunities with prominent players across government and business, as well as creative industry specialists, sporting personalities, and emerging leaders in the fields of science, technology and innovation.
  • Above all, you will be a part of our celebration of Australia in all its diversity and creativity.

We look forward to tailoring packages to your needs or facilitating sponsorship of a particular Australia now event.

To discuss sponsorship options for your company or organisation, please contact:

DFAT Canberra
Barbara Poliness +61 2 6261 3934

Australian Embassy Paris
Natalie Ross-Lapointe +33 1 4059 3421

Join the celebration in France in 2021

As an Australia now France 2021 sponsorship partner, you will have an unrivalled opportunity to promote your business on a highly visible international platform in world-class venues. Partners will support the Australian Government to deliver a vibrant festival that will engage French audiences, reach valued stakeholders and develop networks into the future.

With your support we can:

  • Promote Australian entrepreneurs, artists, innovators and thinkers on a vibrant international platform
  • Raise Australia’s profile as an innovative, inclusive, contemporary and creative nation
  • Connect individuals, institutions and businesses, now and for future generations

Download the Sponsorship brochure

Showcasing the cultural richness and diversity of contemporary Australia

From May to October 2021, we are daring the French to discover Australia.

Our partnerships with France’s pre-eminent cultural venues set the stage for headline events in Paris complemented by projects and collaborations in key locations across France, including Normandy and Provence.

We need your support to make all this – and more – come to life!

Program highlights could include:

  • Indigenous Australian culture will be on display in several museums across France. The Musée du quai Branly – Jacques Chirac, close to Australia since its creation, and the Natural History Museum of Le Havre will present Australian works through two fascinating new exhibitions.
  • The Palais de Tokyo will commission a major new work by Indigenous multi-media artist Jonathan Jones.
  • The George Pompidou Centre will illustrate the major role of Australian female artists in abstract art.
  • Gastronomical events highlighting Australia’s unique fusion cuisine, native bush foods and food technology, including a dinner for one thousand guests at the Carreau du Temple in Paris and collaborations between leading French and Australian chefs.
  • An extensive performing arts program presenting Australian companies across major French venues: Theatre National de Chaillot, Theatre de la Ville, the Parc de la Villette and Les Theatres in Marseilles and Provence.
  • Projecting Australia’s starpower, the Cinémathèque Française will organise a three-month retrospective on a legendary Australian director.
  • Bondi in Paris! The annual Paris Plage beach festival in the heart of Paris will celebrate Australia’s relaxed beach culture, water safety and clean oceans; our love of the great outdoors as well as Australia’s advanced detection and treatment of skin cancer.
  • An exciting curation of Australia’s leading brands and emerging designers will be presented in the trend-setting BHV Marais department store.



Austrade leverages the deep commercial knowledge and relationships of our international and domestic networks, and the badge of government, to deliver value for our clients and investors


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